Get More Out Of Your Toothpaste Tube

Here is another intriguing Toothpaste Packaging design that makes total sense. SavePaste has a three-point agenda: To eliminate the hard-to-squeeze dead space, minimizing toothpaste residue left inside the container; Reduce two packaging to one. It means we can reduce waste and manufacturing price plus encourage recycling. And finally, have a user-friendly design so that people easily adopt it. I think it’s a full score on all three fronts!

Designers: Sang Min Yu and Wong Sang Lee

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Radhika Seth
Radhika Seth is a design and technology writer with over 18 years of experience covering products, innovation, and the ideas shaping design. She serves on the jury of international design competitions, including the iF Design Award, and hosts Yanko Design’s Design Mindset podcast. A former Ogilvy advertising professional, she has also taught Communication and Design Journalism, bringing together her experience across design, storytelling, brands, and media.