Business in the Front, Party in the Back

Mercedes and cute are two words that are rarely used in combination, but there’s no denying the cute factor in Mohammad Ghezel’s Mercedes ELA concept for the 2011 Michelin Challenge Design Showcase. The ELA’s lightweight but structurally sound body reflects what could be the future look of HOVs to come. In contrast with it’s bee-like exoskeleton, the interior is intimate for both passenger and driver.

Designer: Mohammad Ghezel

15 Comments

  • mommus says:

    ahhh… hubless wheels. Is there anything they can't do?

  • LOL …. good one mommus

  • Mike Barnard says:

    The fact that the only people using them in the real world are building motorcycle choppers says volumes about the balance of engineering vs aesthetics.

  • sepideh says:

    really really interesting.you r a real desighner!

  • sepideh says:

    really really interesting.you r a real desighner!

  • South_44 says:

    Nice Idea, Just questionable about functionality?
    Perhaps useful for indtrucucing celebs at a function but for everyday? Really?
    My final point is simple, Safety…

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