Zero has an enormous amount of value when you are calculating and even on your ruler. The specialized Zero Point Ruler places “0” plum in the center of the stick so that it’s easy to measure out or draw lines. Traditionally rulers or scales start off with “0” flushed to the left; this ruler has it placed in the center as a matter of convenience. Wonder if it will make any difference to your measuring skills! BTW, there is a solar panel running along one length of the scale, and no specific reason mentioned. Anyone willing to venture a guess?
Designers: Hoyoung Lee, Seunghwa Jeong, Jin-young Yoon & Youngwoo Park