Your smartphone camera lets you take 47 photos of the same sunset, delete 46 of them, and still feel like something’s missing. Rolling Square’s new Await Camera takes the opposite approach. You get 24 shots across three rolls, no preview screen, and a full day before you can even see what you captured. The Swiss company unveiled this retro digital camera at CES 2026, pricing it between $70 and $100 as part of a subscription service that prints and ships your chosen photos.
Waiting feels revolutionary in 2026. Await forces you to consider each shot before pressing the shutter, then sit with your choices for 24 hours while the photos sync to the cloud and “develop.” Only after that delay can you review what you captured, select the keepers, and wait again for physical prints to arrive at your door. This deliberate friction contradicts every principle of modern digital photography, yet that’s precisely the point. Patience, not megapixels or computational processing, separates memorable photos from forgettable ones.
Designer: Rolling Square
The design language screams disposable camera aesthetics but with actual build quality behind it. Rolling Square went with a translucent lower body that shows off the internals, which feels very Y2K revival but somehow works here. The top fascia snaps off and comes in colors that would make a highlighter jealous: yellow, lime green, turquoise, cobalt blue. At 98 x 67.5 x 15.5mm and just 95 grams, this thing disappears in your pocket. The front keeps it minimal with a viewfinder, xenon flash (yes, actual xenon, not LED), the lens, and a tiny speaker grille. Flip it over and you get a small OLED display showing your remaining shot count, another viewfinder window, and an orange shutter button. That’s the entire interface. No menus, no settings, no mode selection hell.
Rolling Square stripped out everything people actually hate about photography in 2026. There’s no “share to Instagram” button begging you to post immediately. No WhatsApp integration pushing you to dump photos into group chats. No sticker library, no caption prompts, no AI restyling that makes everything look like it passed through the same algorithmic blender. Await functions as a camera, period. You point, you shoot, you move on with your life. The three-roll system divides your 24 photos into eight-shot chunks, creating natural break points that encourage thinking in sequences rather than spray-and-pray shooting. The OLED counts down your remaining exposures, which creates this low-key anxiety that actually improves your photography because suddenly you care about composition again.
Here’s where it gets interesting. After you burn through your shots, you connect Await to your phone and the photos upload to the cloud. But you can’t view them for 24 hours. Rolling Square artificially enforces this development window, and honestly, it’s the smartest friction they could have added. That delay prevents you from judging your work in the moment, which means you approach editing with fresh eyes instead of deleting anything that doesn’t match your initial expectation. Film photographers lived with this for decades and somehow produced the most iconic images in history. Maybe instant feedback actually makes us worse at evaluating our own work.
Once the 24 hours pass, you open the app and see your roll. Now you pick which shots deserve to become physical prints through the subscription service (monthly or annual plans, though Rolling Square hasn’t dropped exact pricing yet). Selected photos get printed and shipped to your address, which adds another waiting period between shooting and holding the final product. The whole process can span a week or more, turning photography back into something that produces tangible objects rather than files that die in your camera roll. Physical prints demand different engagement. You can stick them on a fridge, write on the back, hand them to someone, lose them in a drawer and rediscover them years later. They exist independent of devices, batteries, or cloud services, which gives them staying power that Instagram stories will never match.
Rolling Square hasn’t announced a firm release window, although the crowdfunding campaign should launch any time around end of January or the first half of February. Pricing allegedly will land between $70 and $100 for the hardware, plus subscription costs for the print service. The target audience seems to be people exhausted by infinite scroll and computational perfection, which describes roughly everyone under 30 and most people over it. Await won’t replace your smartphone or convince serious photographers to ditch proper gear, but for specific moments when you want to shoot more thoughtfully than another burst of instantly-forgotten phone snaps, this approach makes sense. Patience rarely feels like a feature until you realize how completely you’ve lost it.
