Home theater has always been a game of compromises. You either spend a fortune on a TV large enough to feel cinematic, or you buy a budget projector and spend the rest of your evenings squinting at a washed-out image the moment someone turns a light on. The sweet spot, a projector bright enough to hold its own in a lit room at genuinely cinematic scale, has historically lived at a price point that makes most people close the browser tab. Hisense thinks it has finally cracked that equation with the XR10, a 4K triple laser projector that debuted at CES 2026 and has now officially opened for pre-order.
The XR10 throws a 4K UHD image anywhere from 65 to 300 inches, powered by a triple laser light source rated at 6,000 ANSI lumens and a lifespan of 25,000 hours. That brightness figure is the headline: most home projectors top out well below 4,000 lumens, making ambient light their mortal enemy. Hisense pairs that output with Dolby Vision, HDR10+, and IMAX Enhanced certification, a 17-element glass lens, and a 2.1-channel audio system co-developed with Devialet and tuned with input from the Opéra de Paris. The pre-order price sits at $5,299.99, down from a retail tag of $6,999.99, with a free HT Saturn 4.1.2 wireless sound system thrown in.
Designer: Hisense
The XR10 operates across a 0.84 to 2.0:1 throw ratio with 2.39x optical zoom and lens shift, which means you are not locked into a single position in your room to hit your target screen size. A seven-level iris adjustment and the 17-element glass lens work together to give you granular control over the image, while the native 6,000:1 contrast ratio and up to 60,000:1 dynamic contrast ensure the picture holds depth whether you are watching a sunlit action sequence or a shadow-heavy thriller. Color coverage reaches 118 percent of BT.2020, which puts the XR10 well above the color volume of most consumer displays at any price.
Hisense brought in Devialet, the award-winning French audio engineering firm behind some of the most acoustically serious speakers on the consumer market, to develop the XR10’s built-in 2.1-channel system. Two 8W speakers pair with a 15W subwoofer, the whole profile tuned with input from the Opéra de Paris, and the system supports both Dolby Digital and DTS Virtual:X. Thermal management comes via a dual-channel liquid cooling system that keeps operating temperatures stable without generating the kind of fan noise that pulls you out of a quiet scene.
Smart platform duties fall to Hisense’s VIDAA OS, with Netflix, Amazon Prime Video, Disney+, and Apple TV all available natively. AirPlay 2 and Miracast handle screen mirroring, and the connectivity spec runs to Wi-Fi 7, Bluetooth 5.4, HDMI 2.1, HDMI 2.0, USB 3.0, and Gigabit Ethernet, with eARC and CEC support rounding out the audio integration options. For a device sitting in your living room as a permanent installation, that connectivity stack is exactly what you want.
At $5,299.99 during the pre-order window, the XR10 is not an impulse purchase, and Hisense knows it. The full retail price of $6,999.99 puts it in direct conversation with high-end OLED televisions, and that is precisely the comparison Hisense wants buyers making. A 300-inch OLED does not exist. The XR10 does, and right now you can pre-order one with a free surround sound system included.
