There’s something quietly rebellious about a product that announces its refusal to blend into the background right there in its name. Meet notgrey, an umbrella stand from designer Joffey that’s basically the antithesis of every sad, utilitarian coat rack you’ve ever ignored in a hotel lobby.
At first glance, it looks almost like a piece of kinetic sculpture that wandered out of a modern art museum and decided to make itself useful. A slender black metal frame rises from a bold blue base, punctuated by a cone-shaped holder in that perfect burnt orange-red that interior designers are always calling “terracotta” but really just makes you think of summer sunsets and Spanish roof tiles. Perched on one of the extending arms is a warm orange dish that could easily pass for a decorative accent if it weren’t so brilliantly practical.
Designer: Design by Joffey
The genius of notgrey is how it takes something most of us barely think about and turns it into a conversation piece. Umbrella stands traditionally occupy that weird category of household objects we know we probably need but can never quite get excited about. They’re the sensible shoes of home furnishings. But Joffey has created something that makes you actually want to display your rainy day clutter.
Let’s talk about what it actually does, because this isn’t just pretty geometry. The cone holder catches your dripping umbrella without taking up much floor space. The extending arm supports a coat hook that can handle your wet jacket. That orange dish? Perfect for corralling keys, sunglasses, your phone, or whatever else you’re juggling when you stumble through the door. And at the base, there’s room to kick off your shoes, keeping everything you need for coming and going in one tidy vertical arrangement.
What makes this design particularly smart is how it maximizes vertical space. Small entryways are notoriously tricky to organize, you need storage but you can’t sacrifice precious square footage. Notgrey solves this by building up instead of out. The slender profile means it tucks nicely beside a door without creating an obstacle course, while still offering multiple functions stacked on that single pole.
The color choices feel intentional in a way that goes beyond just being eye-catching. That blue base grounds the whole piece, literally and visually. The red cone creates a focal point that draws your eye without overwhelming the space. And the orange dish adds warmth that keeps the primary colors from feeling too stark or toy-like. Together, they create a palette that feels both playful and sophisticated, which is a surprisingly tricky balance to strike.
There’s also something refreshing about a functional object that doesn’t apologize for taking up visual space. So much contemporary design is obsessed with disappearing, with being invisible and unobtrusive. Everything’s supposed to be minimalist and neutral and blend seamlessly into your carefully curated aesthetic. But notgrey takes the opposite approach. It says, if I’m going to be in your home, if I’m going to serve a purpose, I might as well look interesting while I’m at it.
This is exactly the kind of design that makes mundane routines feel a little more special. Coming home on a grey, drizzly day and having somewhere cheerful and organized to stash your soggy belongings is the kind of small pleasure that accumulates over time. It’s not going to change your life, but it might change how you feel about your entryway, which is more than most umbrella stands can claim.
For anyone who’s been looking at their cluttered doorway and thinking there has to be a better solution than a pile of wet coats on the floor and umbrellas propped against the wall, notgrey offers an answer that’s both practical and genuinely delightful to look at. It’s proof that even the most ordinary household problems deserve solutions with a little personality.
In a market saturated with beige and white and “goes with everything” neutrals, here’s a design that confidently announces its presence. And really, isn’t that exactly what you want from something whose literal name is a rejection of dullness?
