Yanko Design’s new podcast, Design Mindset, continues to bring fresh perspectives from design leaders around the world. Every week, this series (Powered by KeyShot) explores critical questions shaping the future of design, from recognition and validation to the evolving role of awards in our digital age. Episode 15 tackles a particularly timely subject: whether design awards still hold relevance when every designer has Instagram, Behance, and LinkedIn at their fingertips.
Jova Zec, Vice President of Red Dot Awards, joins host Radhika Seth for a candid discussion about the changing landscape of design recognition. As the second generation leading one of the world’s most prestigious design competitions (founded by his father, Professor Dr. Peter Zec), Jova brings a unique vantage point on how awards have transformed over three decades, from insider validation to global influence. He’s actively reshaping what recognition means in 2025 and beyond, viewing it as a responsibility rather than simply a reward.
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From Visibility to Validation: What Awards Mean Now
Jova recalls a time when getting recognized meant appearing on TV or in newspapers. For designers especially, having their own platform was nearly impossible. But now, with Instagram profiles and countless social media options, the landscape has completely changed. This shift has fundamentally altered what design awards need to offer the creative community.
The focus has pivoted from providing visibility to providing qualification. Awards have evolved from megaphones to validators, from amplifiers to authenticators. Jova explains that nowadays, the emphasis lies on being qualified by Red Dot as somebody who produces something that carries genuine value, helping designers prove that their work matters beyond popularity metrics. In a world drowning in content, expert validation proves that a designer’s work holds timeless value beyond digital noise.
The Four Qualities That Separate Impact from Noise
Red Dot evaluates submissions based on four core qualities: functionality, use, responsibility, and seduction. Interestingly, Jova highlights seduction as perhaps the most important. This quality creates the emotional connection that makes consumers genuinely want a product. While functionality and responsibility might seem self-explanatory, seduction is what really drives desire and adoption in the marketplace.
This evaluation approach allows Red Dot to look past short-term viral gimmicks that might rack up likes online. The judges evaluate products on timeless criteria that have remained consistent across the award’s history. Washing machines, for instance, might all look similar to casual observers, but there’s often extraordinary design work happening in the details. Quality never changes; it’s about the experience. If you experience a quality moment with a product, that experience stays the same whether it happened 50 years ago or will happen 100 years from now.
Meta-Categories: Recognizing Invisible Excellence
One of Red Dot’s most significant evolutions has been the introduction of meta-categories. While core principles remain constant, these categories allow Red Dot to highlight specific aspects of design that deserve elevation. The innovative category, for example, recognizes technologically advanced ideas that may lack polish but carry revolutionary potential. Red Dot has also introduced a sustainability meta-category to encourage environmental responsibility.
When Radhika presents Jova with a hypothetical scenario (a sustainable packaging startup with genuinely innovative biodegradable materials that’s technically brilliant but doesn’t photograph beautifully), his response perfectly illustrates this approach. Such a product would win both the innovative award for finding a solution that could revolutionize the industry and the sustainability award for its environmental impact. Winners of these meta-category awards then gain access to a network that includes experts in visual and seductive design, fostering collaboration that can yield products blending sustainable innovation with high aesthetic quality. Leaving such innovation unrecognized is never an option.
Validation Matters at Every Career Stage
The conversation turns personal when discussing how recognition affects designers differently throughout their careers. Jova’s observation is insightful: the importance to the person themselves always stays the same. Whether you’re a design legend or an emerging talent, validation matters deeply.
For established professionals and design legends, winning a Red Dot confirms they’re still performing at the level they believe they are, that they remain in the mindset of the current generation. For young designers trying to establish themselves, awards serve as career kickstarters. Jova shares stories of students who took part in Red Dot, won something, and immediately got employed by major companies wanting their design talent. Beyond career advancement, recognition provides crucial feedback from professionals who aren’t involved in your project and may have never met you before. This validation boosts self-esteem and helps designers affirm they’re on the right path, especially when they’ve just created something great and need confirmation to continue in that direction.
Recognition as Responsibility: Creating a Better World
The overarching theme throughout the conversation is that recognition has evolved significantly in its purpose and meaning. As Jova reflects, he’s watched recognition transform from something designers hoped for to something they expect, from validation to influence, from celebration to obligation. Today, every designer has a platform, every product gets shared instantly, and everyone’s fighting for the same attention. The question isn’t whether awards still matter; it’s whether they’re measuring the right things.
When asked during the rapid fire round what recognition should ultimately create, Jova offers two words: a better world. The biggest misconception designers have about awards? That it’s all a scam. The most overrated aspect of design recognition today? Just designing something that is very popular but lacks usefulness. This episode of Design Mindset crystallizes something important: in an age when anyone can go viral and content floods every feed, expert validation becomes more critical than ever. Awards that maintain rigorous standards and evaluate based on timeless principles fulfill a vital function, steering the design community toward values that matter: quality, responsibility, innovation, and seduction. The future belongs to awards that actively create conditions for great design to flourish.
Design Mindset, Powered by KeyShot, premieres every week with new conversations exploring the minds shaping the future of design. Listen to the full episode with Jova Zec to hear more insights on recognition, Red Dot’s evolution, and what makes design truly timeless.
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