How Robots Are Expanding Their Fields of Work By Attaining Emotional Designs

Robots have long captured our imaginations, from the helpful household robots of science fiction to the industrial machines that streamline manufacturing processes. However, the integration of robots into our daily lives has often been hampered by the challenges they face when navigating complex human environments. These limitations have confined their utility to controlled spaces in industries such as logistics and manufacturing. But now, a groundbreaking design concept known as “Turing” is poised to change the game, bringing a fresh perspective on robotic technology.

Designer: Cambridge Consultants (Tom ShirleyAnya Pivčuka)


Turing is not just another robot; it’s a robotic platform with an emotional design at its core. It was developed by a team of multi-disciplinary experts, including designers, engineers, and researchers, to address a significant challenge in robotics: enabling robots to work in complex human environments while fostering collaboration between humans and machines. Turing’s approach seeks to unlock the untapped potential of human-robot interaction, one of the last remaining barriers to a future where robots become our everyday companions.

In the early stages of UX testing, the team behind Turing discovered that mimicking human emotion was a highly effective means of communicating the robot’s movements and intentions. They employed journey mapping to craft a coherent set of thoughts and emotions for the robot, resulting in a personality and behavior that users could relate to and engage with. By drawing inspiration from well-known characters in animation and film, they could identify the most appropriate personality for a given environment. This adaptability allows Turing to modify its behavior based on the specific context, ensuring it doesn’t seem out of place in various settings.

Turing is designed to work in collaboration with people, capable of navigating through crowded environments using body language, gestures, and emotional cues to communicate with our subconscious. This non-verbal, intuitive communication is significantly faster than traditional speech, enabling the sub-second reaction times necessary to avoid collisions in crowded areas. Moreover, Turing’s modular nature allows it to be adapted to a wide range of industries and customized to address diverse business needs.


The versatility of Turing makes it a game-changer in various industries:

1. Retail: In retail, Turing can assist shoppers with tasks ranging from providing general information to guiding them through the store and even carrying their shopping bags. The emotional and charming personality it displays creates a memorable shopping experience that can be tailored to each venue’s ambiance.

2. Service Industry: Turing comes to the rescue of businesses in the service industry, such as bars and restaurants, which often struggle to recruit enough staff. It can efficiently take orders and deliver food and drinks to customers, enhancing their overall experience. Its adaptability ensures it can seamlessly blend into different restaurant environments, from casual to fine dining.

3. Medical Environments: Turing plays a crucial role in medical settings by reducing the burden on healthcare professionals. It can perform repetitive, time-consuming tasks, such as dispensing medication in low-risk hospital wards. This not only frees up staff to focus on patient care but also helps maintain consistent medication schedules. However, the acceptance of robots like Turing in healthcare settings may take time, as people need to build trust in the accuracy of the tasks performed.

Turing is a groundbreaking development in the world of robotics. By embracing emotional design and a highly adaptable, modular nature, it is pushing the boundaries of human-robot interaction and addressing the limitations that have confined robots to specific industries. With Turing, the future of robotics looks promising, as it promises to bring robots out of controlled environments and into our everyday lives, as social, collaborative, and empathetic companions.