Jaguar just released a 4-part masterclass on their car design process!

Hosted by Jaguar’s designers, the 4-part series gives an insight into Jaguar’s design process, while the last video is a fun, DIY-home edition of an automotive clay modeling session using tools and implements you’d find around your house.

The first three episodes of the Masterclass guide us through how an idea is translated into a final product, with the first step being sketch ideation. Led by Chief Creative Designer Dominic Najafi, the episodes show the gradual progression of the Jaguar I-Pace on sketch, before being taken to the Photoshop rendering level by Matthew Beaven, Chief Exterior Designer.

The third film follows Chris Scholes, Senior Alias Modeller, as he then proceeds to take those 2D renders and develop them into immaculate 3D surfacing using Autodesk Alias. While we still await the fourth part of the series, which looks at transforming the 3D model into believable renders, courtesy CG Artist Elliot Brett from the Design Visualization team, Jaguar released a fun video of its designers working with automotive clay at home, using everything from rolling pins to potato peelers to build clay-models of Jaguar’s automobiles!

Watch the videos below!

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Sarang Sheth
Sarang is the co-editor in chief of Yanko Design. He is a former industrial designer at a Bangalore-based multidisciplinary design studio, working in areas including appliances, FMCG, packaging, technology, luxury, etc. Sarang has written about design and technology for over a decade and has been a jury member on international design awards. He occasionally works on tech concepts featured on Forbes, The Verge, Hypebeast, Digital Trends, SlashGear, Tom's Guide, LetsGoDigital, and Unbox Therapy. Sarang graduated from MIT Institute of Design, Pune.