The Srisangdao rice grows in Thailand in a controlled environment and every year only a limited quality is produced. Because of how special the rice is, the environment where it grows and how it is stored is given the utmost care making sure there are no chemicals hampering the quality. To showcase Thung Kula Ronghai’s efforts of growing this gorgeous grain, a designer reimagined the packaging as a tribute to the process with a purpose that went beyond preserving rice.
The packaging is created using chaffs, a natural waste product from husking, which very literally incorporates the process which the designers wanted to celebrate through this product. The box has simple yet meaningful art surrounding the Srisangdao rice – it is die-formed with an oversized rice grain embossed on it which is the main artistic element. The grain graphic is complemented with wave-like lines and smaller embossed design of the crop in full bloom. The designer has also burn-stamped the logo of the rice mill from the Thung Kula Ronghai region on the box. A thoughtful detail that really completes the picture is the rice inside comes in a miniature sack just like the traditional one. All these pieces put together truly bring out the different elements of the rice’s identity and lifecycle.
What makes this organic packaging more interesting is the fact that it can be used as a tissue box after it has served its purpose of storing rice. It is completely eco-friendly as well as recyclable and generates minimal production waste. To see how a simple rice packaging can completely be reimagined and redesigned to tell a story while still providing value after its main job is done is an inspiration to continue being creative.
Designer: Somchana Kangwarnjit