“I believe that we could be living in an entirely different world – one that is full of real contemporary inspiring objects, spaces, places, worlds, spirits, and experiences,” says Karim Rashid. And for the past twenty-plus years, he’s been trying to do exactly that, with over 4000 designs in production, 300 awards and an extensive portfolio of work that spans over 40 countries.
Recently he joined hands with Dentiste, the South Korean oral care brand, to design The Ikon Collection, a travel kit. Karim’s Ikons, a series of hieroglyphics including crosses, stars, splats, blobs, and more have been highlighting his work for years. And this time around he’s embossed the symbols on a travel toothpaste kit!
The kit is made up of eight 40g tubes of toothpaste, accompanied by a waterproof silicone pouch. The tubes and the pouch have been imprinted with fifty-five of Karim’s Ikons. The long glossy toothpaste tubes come in four different packaging designs. Shrouded in a silvery glow, the Ikons trail down the length of the tube. The Ikons represent Love, Nature, Life and Empathy, qualities that wholly embody Dentiste’s brand identity. Karim sealed the deal with his own name flowing across the top of the tubes, in a vivid hot pink color.
The combination of the radiant symbols, the soft white tubes and the splash of pink all come together to create what may seem like a work of art. Designed to function as collectible art, the tubes of toothpaste can be preserved as individual graphic art objects. Karim’s first collaboration with Dentiste birthed a super cool travel kit, that also doubles up as decorative art! We can’t wait to see what he has in store for us next.
Designer: Karim Rashid in collaboration with Dentiste