USB = Ultimately, Supremely Brilliant


USBs. Love them or hate them, you can’t ignore them. However, even though I hold a great deal of respect for USBs, I’ve got my beef against cables. Their design pretty much limits usage in a way. For example, I can never plug something into my laptop and have it close to the wall. The cable gets frayed. Now, with the conceptual USB cable by Chou Wan Yun, that doesn’t pose to be a problem. The cable does what mobile earphone cables have started doing, but with more finesse. Right near the USB lies a rotating detail that allows you to make your USB cable extend at an angle that’s perpendicular to the USB jack. Simple, effective, brilliant!

The ‘Change The Angle’ USB Cable is a Red Dot award winner for the year 2015.

Designer: Chou Wan Yun