Yanko Design

Bevelicious!

bevel_cup_pack_1

The Bevel cup comes in a unique design. It has some neat acrobatic abilities that give it the power to stand diagonally, upside down; but that’s not what attracted me to the Bevel cup. The packaging for the cup was more of a driving factor for me, and knowing that the design group put as much effort into the packaging as they did with the cup, really impresses me!

Every product you see around you came to you packaged in a cuboid box. Which is okay. They’re easy to manufacture, they’re stackable…but they’re way too mainstream. The Bevel cup’s packaging takes a more egg-six-pack approach, but boy, does it stand out! The bevel design manifests itself on the periphery of the box, creating a 3-d printer-esque robust outer box that really highlights the cup’s outline. Also, an impressive way to sell the bevel story! This get’s my thumbs up!

Designer: NANOIN Design

Sarang Sheth
Sarang is the co-editor in chief of Yanko Design. He is a former industrial designer at a Bangalore-based multidisciplinary design studio, working in areas including appliances, FMCG, packaging, technology, luxury, etc. Sarang has written about design and technology for over a decade and has been a jury member on international design awards. He occasionally works on tech concepts featured on Forbes, The Verge, Hypebeast, Digital Trends, SlashGear, Tom's Guide, LetsGoDigital, and Unbox Therapy. Sarang graduated from MIT Institute of Design, Pune.
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