Have Wings, Will Fly!

Radhika Seth

12 years ago

Love this &B laser beam light concept for bikes! It’s an amazing way to make your presence felt on the road and be safe. I find it creative innovation for branding as well; just look at the clever “I’m Loving It” tagline being showcased for the Mc Donald’s delivery bike. It really can’t get better than this!

Designer: Min Keun Kwon

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Radhika Seth

Radhika Seth is a design and technology writer with over 18 years of experience covering products, innovation, and the ideas shaping design. She serves on the jury of international design competitions, including the iF Design Award, and hosts Yanko Design’s Design Mindset podcast. A former Ogilvy advertising professional, she has also taught Communication and Design Journalism, bringing together her experience across design, storytelling, brands, and media.

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