Yanko Design

Virtual Shopping

The Future hunter-gatherer’ is a device that quite literally gets you to start cooking with a virtual hunt in your kitchen. Allow me to explain; this is a device that recreates a holographic experience of sourcing ingredients, right in your kitchen. You can shop from a holographic supermarket or a fish market and get food delivered to your doorstep.

You can even use the device to play a pleasant hunting, fishing or farming game, depending on your culinary expertise and dietary needs. In a nutshell, ‘The Future hunter-gatherer’ takes you back to the roots of hunting, farming and gathering via a virtual experience. So while you gain knowledge about how our ancestors sourced food, you get fresh produce delivered home. This concept is a part of the 2014 Top 35 Shortlisted entries of the Electrolux Design Lab Competition.

Designer: Pan Wang

Radhika Seth
Radhika Seth is a design and technology writer with over 18 years of experience covering products, innovation, and the ideas shaping design. She serves on the jury of international design competitions, including the iF Design Award, and hosts Yanko Design’s Design Mindset podcast. A former Ogilvy advertising professional, she has also taught Communication and Design Journalism, bringing together her experience across design, storytelling, brands, and media.
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