I discovered ISAORA a few months ago and feel lame for being so late in the game. The designs are minimal, technical, and performance oriented. After a Google Hangout with the 2 founders, I got my hands on some of the items; the surfer inspired collab with Thomas Meyerhoffer called SURFORWRD and the Mac coat from the RAINWEAR collection. What an awesome blend of technical fabrication and style! I’m a huge fan and convert now. Hit it us up tomorrow for my interview with them
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