The Half & Quarter Trick

Radhika Seth

12 years ago

For some unexplainable reason, measurements for stuff (products, clothes, tables etc.) end up being in quarter or half-inches. They seldom are rounded off to the nearest whole number, which is why accuracy in measuring is of prime importance. The Half & Quarter tape highlights the 1/2 and 1/4 measurements via an intuitive LED strip in the tape interface. It just makes life easy for fashion designers, professional carpenters, product designers, engineers and architects.

Designer: Hoe Yeong Jung

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Radhika Seth

Radhika Seth is a design and technology writer with over 18 years of experience covering products, innovation, and the ideas shaping design. She serves on the jury of international design competitions, including the iF Design Award, and hosts Yanko Design’s Design Mindset podcast. A former Ogilvy advertising professional, she has also taught Communication and Design Journalism, bringing together her experience across design, storytelling, brands, and media.

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