Yanko Design

Wrapped Around My Finger

The Zero is yet another bottle packaging design that looks at extracting the very last drop of its contents. We saw a similar toothpaste design that used centrifugal force to drive all the toothpaste towards the mouth. The question here is, does this concept work or should designers put back their thinking caps and come up with something different? What do you say?

Designer: Yongwoo Shim

Radhika Seth
Radhika Seth is a design and technology writer with over 18 years of experience covering products, innovation, and the ideas shaping design. She serves on the jury of international design competitions, including the iF Design Award, and hosts Yanko Design’s Design Mindset podcast. A former Ogilvy advertising professional, she has also taught Communication and Design Journalism, bringing together her experience across design, storytelling, brands, and media.
Exit mobile version