Citroën Goes Holographic

Picasso didn’t use it but it’s a common technique for painters to project an image on a wall or canvas to paint it. For the launch of the new Citroën Picasso this technique is used to project a car on to a 3D shape. At the center is Holocube, a fully integrated 3D projection platform that makes your product look like never before. It combines the most advanced modern projection techniques in a contemporary sleek housing. This enables product focus as well as high-quality, contextual 3D projections.

Designers: Rapid-media &