All That Fur And Memories

I am hoping that the ostrich fur and rabbit fur used in the making of the MEMORIVE – Memory + Dive lighting box is fake! I’m sure it is, otherwise why would the designers team it up with an acrylic box. The concept plays on the value of keeping your most memorable objects within the fur lining and then discovering a forgotten memory when you try and switch on the lamp. Basically the lamp lights up when you run your hand through the fur and glide it down its length. Check out the video.

Designers: Hyunjung Lee & Beomyoung Sun

[youtube:http://www.youtube.com/watch?v=DHnxaGHkqh8 600 451]

Radhika Seth

Radhika Seth is a design and technology writer with over 18 years of experience covering products, innovation, and the ideas shaping design. She serves on the jury of international design competitions, including the iF Design Award, and hosts Yanko Design’s Design Mindset podcast. A former Ogilvy advertising professional, she has also taught Communication and Design Journalism, bringing together her experience across design, storytelling, brands, and media.

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