Speed Limit Capped

By Radhika Seth 02/04/2013

The Speed Guard is a speedometer alert that uses a colored display to let the driver know that he is speeding above the permitted speed limit. GPS readings detect the position of the car and the speed limit of that particular road. So even if you see the signboard, your car knows the speed limit; no escaping that!

When the speedometer’s needle passes the speed limit, the excess area covered by the needle will be illuminated with red light.

Speed Guard is a 2012 red dot award: design concept winner.

Designers: Gao Fenglin & Zhou Buyi

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Radhika Seth

Radhika Seth is a design and technology writer with over 18 years of experience covering products, innovation, and the ideas shaping design. She serves on the jury of international design competitions, including the iF Design Award, and hosts Yanko Design’s Design Mindset podcast. A former Ogilvy advertising professional, she has also taught Communication and Design Journalism, bringing together her experience across design, storytelling, brands, and media.

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Gao Fenglin Zhou Buyi