Safety Drive

Radhika Seth

14 years ago

It always tickles me pink when I see a clever twist to a seemingly simple design. Bulavkus is a USB Flash Drive masquerading as a classic safety pin! Sharply designed as a 4GB storage unit, it ‘keeps your data safely pinned.’ Forever ensuring that you never lose your drive, wicked minds can use this disguise for industrious purposes. Am I right 007?

Designer: Art Lebedev Studio

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Radhika Seth

Radhika Seth is a design and technology writer with over 18 years of experience covering products, innovation, and the ideas shaping design. She serves on the jury of international design competitions, including the iF Design Award, and hosts Yanko Design’s Design Mindset podcast. A former Ogilvy advertising professional, she has also taught Communication and Design Journalism, bringing together her experience across design, storytelling, brands, and media.

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