Bottle of Smartness

No matter how cool you think you look with a bottle of Evian or Bling h2o; in the boardroom you are going to be trapped with a lowly PET bottle! Unless you get smart enough to invest in great ideas like the Metamorphose. It is a bottle filter system with a unique skin that scrolls down to cover up a regular looking bottle. In a jiffy you transform an ordinary bottle to something sleek and spectacular, and one with eco-sense. The filter system extends the PET bottle’s regular life up to 10 times and yet manages to make it look sexy. It even fits well in your bag; I want one now!

Designer: Nadim Inaty

Radhika Seth

Radhika Seth is a design and technology writer with over 18 years of experience covering products, innovation, and the ideas shaping design. She serves on the jury of international design competitions, including the iF Design Award, and hosts Yanko Design’s Design Mindset podcast. A former Ogilvy advertising professional, she has also taught Communication and Design Journalism, bringing together her experience across design, storytelling, brands, and media.

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