Easy To End!

I love packaging designs that are subtle and yet make a world of a difference. For example this wavy Cellotape may not seem so brilliant at the moment, but for a mother who covers endless notebooks in brown paper at one go, this is a definitely a boon. Invariably the end of the tape just fuses to the circle and is hard to find! ‘Tape with Easy-to-Find End’ is just that…..easy! Yeah, dispensers are an option, but folks like me are stubborn, scissors and tape is the only way for us!

This is a 2011 Sparks Awards entry.

Designers: Deockeun An, Jaehyung Kim & Cheolwoong Seo

Radhika Seth

Radhika Seth is a design and technology writer with over 18 years of experience covering products, innovation, and the ideas shaping design. She serves on the jury of international design competitions, including the iF Design Award, and hosts Yanko Design’s Design Mindset podcast. A former Ogilvy advertising professional, she has also taught Communication and Design Journalism, bringing together her experience across design, storytelling, brands, and media.

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