We Interview Prof. Dr. Peter Zec from red dot

Amid the frenetic pace of this year’s red dot award ceremony and gala, Troy Turner sits down with red dot founder Prof. Dr. Peter Zec to discuss the current state of industrial design, where it’ll be in 10 years and the problems facing many companies. Dr. Zec also tackles the “giant elephant” in the room in regard to Asian companies copying western design and offers sage advice to new designers that may surprise you.

Interview: Prof. Dr. Peter Zec