Powerful Branches

Radhika Seth

16 years ago

The Ramo Branch Multi Tap is a dramatic representation of power consumption and how gadget-dependent we are. It looks more artistic than practical and can literally grow to branch out by simply fitting in modular socket stubs. The tree may look good but I won’t promise beauty in the ensuing wiring chaos.

Designer: Eunsung Kwon (Enzo)

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Radhika Seth

Radhika Seth is a design and technology writer with over 18 years of experience covering products, innovation, and the ideas shaping design. She serves on the jury of international design competitions, including the iF Design Award, and hosts Yanko Design’s Design Mindset podcast. A former Ogilvy advertising professional, she has also taught Communication and Design Journalism, bringing together her experience across design, storytelling, brands, and media.

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