Yanko Design

Sands Of Time

Besides the obvious, another purpose of a wall clock is to add a sense of identity to the wall that it hangs from. Sand as a metaphor for time is slipping through our hands and we can’t turn back the clock! This digitalized version reflects this sentiment and features two modes: night and day. As Natalia explains, “The main idea lies in the mechanism of the Sand Glass Clock: the lost time – at the bottom, future – on top.”

So what do you think….can you keep up with the pace of TIME?

Designer: Natalia Romanova

Radhika Seth
Radhika Seth is a design and technology writer with over 18 years of experience covering products, innovation, and the ideas shaping design. She serves on the jury of international design competitions, including the iF Design Award, and hosts Yanko Design’s Design Mindset podcast. A former Ogilvy advertising professional, she has also taught Communication and Design Journalism, bringing together her experience across design, storytelling, brands, and media.
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