In a saturated market of premium and ultra premium Vodka brands, we created the next level of experience for consumers through our design approach that stirs up new emotional responses and connections. Looking at bottle design today, we felt that the premium and ultra premium Vodka beverage category deserved a more progressive design – one that would evoke emotion and push the limits further, while keeping in mind cost implications, engineering complexity and manufacturability. The question we asked ourselves in the beginning was: Can we make a bottle without a neck That is where our journey started and this is the result. The Vertikal Vodka, world’s first neckless bottle. After its initial life as a product, the bottle was designed to be re-used as an elegant Vase.