Pepsi Redesign

Tribal DDB Dallas has created a series of microsites to accompany client Pepsi’s 2007 branding initiative, which will present a revolving door of can and bottle designs.

Pepsi’s plan is to roll out a new can in stores every three weeks. Each can’s art centers on a different platform or theme appealing to young adults, such as fashion, car culture, music, sports and entertainment. On each can is a URL for a microsite or partner site related to the can’s theme.

The first such site, at , appeared through January and introduced the campaign concept. It allowed users to collaboratively create a billboard using selected stencils. The best of these will be made into an actual billboard in New York’s Times Square, which will go up on the first of April, the agency side.

“The idea behind this experience was to tap into the communal aspect of what’s going on online today,” said Tribal DDB Associate Creative Director Matt Smith. “We wanted to allow the world to show Pepsi, here’s a great creation, something done by people all around the globe.”

In total, Tribal DDB Dallas will create about 10 to 12 microsites. The rest of the cans will direct users to partner sites like Yahoo for music themes, Dub magazine for car culture, and and other sports sites. Yahoo and Pepsi already have a music partnership, Pepsi Smash, which turned out a promotion for video ringtones last year.

Source: Pepsi Can


  • Rony John says:

    I like the 3rd one…

  • The note provided that all principal and accrued interest
    was due in a single balloon payment at the end of the note
    term, and neither principal nor interest could be prepaid.
    Outsourcing accounting services for small business owners is workable for those who want to turn their focus on their companies
    and find a way to maximise their profitability. Every year, thousands of vacancies open up in the public sector.

  • In the final analysis, a particularly good way so you can get a reliable price estimate for your kitchen remodel San Diego project
    is to clearly specify the details discussed above
    and then obtain 3 different bids from legitimate general contractors.
    A few indulgent upgrades to build cooking more interesting are welcome enhancements, too.
    Basic Project Control and Communication Plan: The project control component explains the tools
    that will be used to assist the project manager in tracking the project’s progress.

Comments are closed.