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Authority On Design

For the past 5 years, Yanko Design has introduced the best design. It has become the international authority on the cutting edge and the classic, the new and the rediscovered. It’s all about the best. Yankodesign.com reaches audience of approximately 360,000+ unique users, viewing 2 million pageviews each month making it one of the largest influential design sites on the web. In fact we are the ONLY design site on the list of Technorati.com’s top 100 most read blogs on the internet, currently ranked at 69 (out of 75,000,000+ blogs). Yanko Design delivers a highly trafficked, highly targeted, highly attractive demographic.

Monthly Traffic Statistics

• 360,000+ unique visitors (April 08) *Stats provided by Google Analytics
• 2,000,000+ pageviews (April 08) *Stats provided by Google Analytics
• 8000+ newsletter subscribers

The Reader

Yanko Design readers are affluent young professionals and voracious consumers with enormous spending power. They actively buy into products and services they read about in the magazine. Research shows they are passionate about design in all its form, whether that involves the quest for the sharpest white shirt, the perfect carry-on luggage or the most beautiful day bed. They live and breathe product design, architecture, interiors and fashion. They are often leaders in these fields, looking to Yanko Design for the inspiration from our unrivalled coverage of modern design. Rather than being mere spectators, our readers live in Yanko Design’s world and have access to a seamless international marketplaces - the ultimate consumer dream.

Readers Statistics

• 60/40 male/female
• Median Age is 34
• Core readership 18-40
• University educated 90%
• Postgrad degree 33%
• 76% live in the city centre
• 90% of visitors have made an online purchase in the last 12 months
• 41% of visitors have purchased more than 10 products and 18% more than 20 products
• Two thirds work in creative professions (architecture, interiors, fashion, graphic design)
• One third work in traditional professions (finance, law, information technology, medicine)

Advertising Options

There are currently four ways to advertise on Yanko Design - Premium Sponsorship, CPM-based advertising, text link ads & product reviews.

Premium Sponsorship / Affiliate Sales

Make money while supporting Yanko Design! We offer the industry’s most generous affiliate rates EVER! Proceeds from premium sponsorship revenue will be used to hire more writers, fund site development, and provide you, the reader, the best experience yet!

With 1.7 million page views and increasing, our premium sponsorship offers exceptional value. For a $2399 per month sponsorship, that equates to a mere $1.41 CPM. In addition, we will guarantee your price for up to 6 months - BUT, our traffic will be increasing. As a result, over the next 6 months, your CPM will actually decrease! All sponsorships are month to month and either party may terminate the relationship on 2 weeks’ notice. Don’t be locked in! We have no contracts!

If you refer an advertiser for one of our ads, we will give you 25% at the end of their first month, and 10% for each subsequent month that they remain an advertiser for the next 5 months.

For example, for a $2499 per month sponsorship, the payout at the end of each month is as follows:

1st month: $625 (25%)
2nd month: $250 (10%)
3nd month: $250 (10%)
4nd month: $250 (10%)
5nd month: $250 (10%)
6nd month: $250 (10%)

That’s a total of $1875!

Pricing for Premium Sponsorship Square Buttons are as follows with CPM calculated at 1.7 million pageviews per month.

Square Button 1: $2499 / $1.47 CPM / Affiliate earns up to $1875
Square Button 2: $2399 / $1.41 CPM / Affiliate earns up to $1800
Square Button 3: $2299 / $1.35 CPM / Affiliate earns up to $1725
Square Button 4: $2199 / $1.29 CPM / Affiliate earns up to $1650

Make money while supporting Yanko Design! Help us find us our sponsors! Our proceeds will be reinvested to make us even better!

CPM Graphic Ads

Perfect for marketing/branding for larger companies and campaign buys. Generating more than 1.7 million page impressions per month, Yanko Design can rapidly expose an advertiser’s brand to the design world. Yanko Design can ensure that advertisers reach an affluent, international, design savvy audience.

• Leaderboard 728 x 90 (directly above logo)
• Skyscraper 120 x 600 (left sidebar)
• Medium Rectangle 300 x 250 (between posts)

CPM stands for “cost per thousand impressions” so for example having your ad appear 200,000 times on Yanko Design at a CPM rate of $10 would cost $2,000 (200,000 impressions x $10 / 1000).

Please contact us for rates and further information.

Text Link Ads

Improve your traffic and search engine rankings. Yanko Design provides static html links that can drive targeted traffic and help you link popularity which is a top factor in organic seach engine rankings. Our text link ad sales are handled by TLA and can be purchased immediately by visiting TLA.

Product Reviews

Product reviews from a design/detail perspective. Brutally honest - focused on the visuals - sometimes even videos. Because we all know, whether it is a purse, a vacuum, a cellphone, a new airplane, a restaurant, a hotel room bathroom, or even just a book, there are so many details that time got put into that do not get done justice when browsing a product online. Let us help you show that other side off to the readers. Some of the reviews can be read here. Reviews can be ordered here.

If you’d like to partner with Yanko Design and reach our audience please contact our Publisher:

Takashi Yamada
advertise@yankodesign.com