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Swarovski Sparkling Lake of Shimmer

So you’re at Baselworld 2009, just walking around, taking note of all the lovely items. Now, just imagine you’re weightless, in the middle of the ocean, surrounded by tiny little seahorses. Are you there? No. You are at the Swarovski stand, and you are experiencing the “Lake of Shimmer:” hundreds of free-swinging mirrors remotely controlled to remind the viewer of of the brilliant beauty of the crystal. Sooo very glamourous.

Three stories tall standing aside the Swarovski swan on gray, this lake of mirrors makes up the majority of the temporary Baselworld face of the luxury lead crystal glass company. Take a look at the video included in this post for mirrors in action.

“Lake of Shimmer” – Swarovski stand at Baselworld 2009
Concept Design: Tokujin Yoshioka
Construction: Expomobilia

Swarovski Lake of Shimmer by Tokujin Yoshioka and Expomobilia 05

Swarovski Lake of Shimmer by Tokujin Yoshioka and Expomobilia 02

Swarovski Lake of Shimmer by Tokujin Yoshioka and Expomobilia 06

Swarovski Lake of Shimmer by Tokujin Yoshioka and Expomobilia 04

Swarovski Lake of Shimmer by Tokujin Yoshioka and Expomobilia 03

Swarovski Lake of Shimmer by Tokujin Yoshioka and Expomobilia 01