How BMW Designworks Turns Circularity Into Creative Fuel
BMW’s design philosophy operates on a simple premise: emotion first, specs second. Adrian van Hooydonk, head of design, doesn’t mince words about this. Customers feel…
BMW DesignworksUSA
Infinix NOTE 40 Pro+ Racing Edition Review: A high-speed performance for motorsports fans
On March 18th of this year, Infinix unveiled its NOTE 40 series at the iconic Sepang International Circuit in Malaysia. The choice of venue was…
How BMW’s Designworks Transforms Automotive Design Using AI Tools
AI in the design process reshapes the industry, and BMW’s Designworks studio leads this transformation. AI tools like MidJourney, Runway, and Kaiber enhance how designers…
If BMW Designed Rails
The Siemens group commissioned BWM’s subsidiary Designworks USA to develop a sprawling metro railway for Los Angeles, Munich and Singapore. Aptly called the Metro Inspiro,…
BMW In My Ears!
BMW DesignworksUSA has collaborated with Sennheiser on a special project and come up with three variations in earphones. The CX 980, MX 980 and OMX…