How BMW Designworks Turns Circularity Into Creative Fuel
BMW’s design philosophy operates on a simple premise: emotion first, specs second. Adrian van Hooydonk, head of design, doesn’t mince words about this. Customers feel…
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The BMW Electric Paddleboard Costs $4,650 and Has More Tech Than Your First Car
A BMW paddleboard was absolutely not on my 2025 bingo card, yet here we are. The German automaker, apparently tired of limiting its electrification ambitions…
BMW iX3 Neue Klasse Targets Tesla Model Y Weak Spots With Range, Charging, and Dynamics
Designer: BMW After covering electric vehicles since the Tesla Roadster debut, I’ve watched automakers struggle with the same three compromises: range anxiety, charging speed, or…
BMW 328 Hommage: When Carbon Fiber Meets 1930s Racing DNA
The BMW 328 Hommage stands as one of the most compelling concept cars to emerge from Bavaria’s design studios. BMW didn’t create a simple retro…
BMW X7 Gets Two-Tone Paint and Japanese-Inspired Interior Design
BMW has introduced two-tone paint options for the X7 SUV, marking the first time this customization appears on their largest vehicle. The German automaker now…
BMW Concept Speedtop is a limited-edition tribute to the grand touring heritage
BMW has introduced the Concept Speedtop at the 2025 Concorso d’Eleganza Villa d’Este, reaffirming its dedication to design-driven innovation and bespoke craftsmanship. Conceived as a…
10 (More) Iconic Cars That Still Don’t Have Their Own LEGO Set
There’s a unique satisfaction in seeing an iconic car brought to life as a LEGO set. These builds capture the essence of automotive legends, blending…
BMW is bringing a dedicated UNO Gaming App to over 500,000 existing car infotainment systems
With an announcement from BMW dropping shortly after the Concours d’Elegance event at Pebble Beach, you’d probably think we’ve got some interesting car news or…
Infinix NOTE 40 Pro+ Racing Edition Review: A high-speed performance for motorsports fans
On March 18th of this year, Infinix unveiled its NOTE 40 series at the iconic Sepang International Circuit in Malaysia. The choice of venue was…
How BMW’s Designworks Transforms Automotive Design Using AI Tools
AI in the design process reshapes the industry, and BMW’s Designworks studio leads this transformation. AI tools like MidJourney, Runway, and Kaiber enhance how designers…
Reimagining elegance through the artful design of the BMW Concept Skytop
The BMW Concept Skytop highlights the blend of heritage and innovation, pushing the boundaries of contemporary automotive design. This concept vehicle features the distinctive shark-nose…
The Art of Speed: Julie Mehretu’s BMW M Hybrid V8 Art Car
In the heart of Paris, at the iconic Centre Pompidou, the air buzzed with anticipation. Art lovers, racing enthusiasts, and curious onlookers gathered, all drawn…