Apple Dominates D&AD 2025 with Client Award and Multiple Campaign Wins
Apple claimed Client of the Year at the 2025 D&AD Awards while securing multiple Pencil wins across categories. The London ceremony on May 22 recognized…
Apple
Kate Bergeron explains how Apple redesigned AirPods Pro 3 from the inside out
Apple treated the human ear as a construction site, mapping thousands of scans before design began. That data shaped AirPods Pro 3, where hidden geometry…
iPhone Air, iPhone 17 and iPhone 17 Pro Max Unboxing and Hands-On Design Impressions
Fresh off the plane from covering Huawei’s Paris launch event, Apple’s iPhone Air and iPhone 17 lineup just arrived on my desk. After diving straight…
‘Scratchgate’: Apple iPhone 17 Pro’s Aluminum body scratches and dents very easily
Apple avoided a Bendgate scandal with the iPhone Air, but it seems like another device may not have escaped the torture test unscathed. This year,…
Apple’s Liquid Glass Eliminates Interface Chaos Without Clean Design Compromise
Apple’s new Liquid Glass design language refracts light, adapts to context, and, for the first time, makes iPhone, iPad, Mac, Watch, TV, and Vision Pro…
The iPhone Air is NOT a precursor to Apple Glasses… Here’s why
I recently read a Digital Trends piece that spoke about how the ‘iPhone Air is setting us up for Apple Smart Glasses‘, and I couldn’t…
AirPods Pro 3 Review: Almost Perfect with Audiophile Sound, Live Translation and Heart‑Rate Monitoring
I’ve reviewed tech products for 20+ years. Most promise transformative breakthroughs but deliver minor improvements wrapped in marketing hyperbole. The wireless earbud market exemplifies this…
Top 10 Android-Friendly Earbuds: Skip The New AirPods Pro 3 For These Instead
Apple just dropped the AirPods Pro 3 with its $249 price tag and ecosystem lock-in, but honestly, Android users deserve way better. While Apple keeps…
AirPods Pro 3 Hands-On: The Ultimate Everyday Wearable That Redefines Personal Technology
Wireless earbuds reached a ceiling two years ago. Every major brand promises the same three things: decent sound, acceptable battery life, and noise cancellation that…
The one ‘Non-Apple product’ that Apple announced on September 9th
Apple’s September keynote events are a familiar ritual, a carefully choreographed presentation of their latest and greatest hardware. This year, we got everything we expected:…
Apple’s September Event Reveals 10 Design Breakthroughs That Change Everything
Every September, Apple shows the world what’s possible when design meets engineering. This year’s “Awe Dropping” event delivered innovations that solve problems you didn’t know…
PLEASE don’t put a case on your iPhone Air…
Nobody who drives a Bentley keeps the seat covers on. Nobody installs bull-bars on a Rolls-Royce. Nobody puts aftermarket bumpers on an Bugatti. Certain cars…