We’ve all been there. You sit down to check your calendar, and thirty minutes later you’re three layers deep in Instagram stories wondering where your morning went. Our phones were supposed to make us more productive, but somewhere along the way, they became the world’s most sophisticated distraction machines. Enter Focus, a desktop board from Vestel Design Center that’s reimagining how we interact with our digital lives without falling down the social media rabbit hole.
At first glance, Focus looks like a minimalist piece of desk art, which honestly might be the smartest design choice they could have made. The device combines an E Ink display panel with a magnetic tool board and built-in speaker, creating what they’re calling a “multifunctional hub.” But what it really is? A thoughtful intervention between you and your phone’s never-ending notification nightmare.
Designer: Vestel Design Center
The E Ink panel is the star of the show here. If you’ve ever used a Kindle, you know that magical paper-like quality that’s easy on the eyes and visible in basically any lighting. Focus takes that same technology and turns it into your personal command center. It syncs with your phone to display your tasks, calendar events, and selected notifications. The key word being “selected.” You get to choose what makes it through, which means your cousin’s hot takes and algorithm-fed content suggestions stay firmly where they belong: on your phone, not in your line of sight while you’re trying to work.
But here’s where it gets interesting. Focus isn’t just about filtering information. It integrates with your smart home ecosystem, letting you control lights, adjust your thermostat, or manage security without reaching for your phone. Think about how many times you unlock your phone for one simple task and end up scrolling for fifteen minutes. This board cuts out that middle step entirely. Need to dim the lights for a video call? Done. Want to check if you locked the front door? Right there on the screen. All without breaking your workflow or tempting yourself with whatever’s happening on Twitter.
The design itself shows real restraint, which feels refreshing in a world where tech products often scream for attention. The illuminated base ensures the E Ink display stays visible even in darker rooms, solving one of the technology’s traditional limitations. And when you’re not actively using it, the panel switches to display mode, showing artwork or other visuals. It becomes part of your space rather than just another gadget cluttering your desk.
The magnetic tool board section adds a physical element that’s surprisingly practical. There’s something satisfying about having a designated spot for your glasses, pen, or phone that’s both functional and looks intentional. It’s the kind of detail that suggests the designers actually thought about how people work, not just how to cram more features into a product.
What makes Focus particularly relevant right now is its underlying philosophy. We’re all dealing with attention fatigue, that exhausting sense that our brains are being pulled in seventeen directions at once. The constant ping of notifications has trained us to be reactive rather than intentional about how we spend our time. This board is essentially saying, “What if your technology helped you stay on track instead of constantly derailing you?”
Of course, the success of something like Focus depends entirely on execution. The interface needs to be genuinely intuitive, the smart home integration reliable, and the filtering system actually useful rather than frustrating. But the concept addresses a real problem that a lot of us are struggling with: how to benefit from technology without letting it dominate our attention.
Tech companies have been competing for every second of our focus so there’s something almost radical about a device designed to give us less, not more. Focus isn’t trying to replace your phone or become another screen demanding your attention. It’s positioning itself as the thoughtful middleman, the calm voice in the chaos, the tool that helps you engage with technology on your terms.
