Coca-Cola’s Cool New Look


Trying to cut back on soda is just a little bit harder when the packaging looks this good! What you see here is the official Coca-Cola bottle for 2018.

The design by Tommaso Ceschi was chosen as the winner out of 463 entries to a contest hosted by Elite. The metal bottle will keep hot drinks hot and cold drinks cold, making it appropriate to use year round. A standout feature are its “built-in” bubbles that serve as both an aesthetic and functional element that enhances grip. Available in four different versions, Regular (Red), Light (Silver), Zero (Black) and Life (Green), there’s one to represent each Coca-Cola brand.

Designer: Tommaso Ceschi