I’m not quite sure how I feel about this polarizing Audi fashion that’s more of a wearable accessory than a backpack. On one hand, I totally get the application of the Audi design language. It’s sleek, modern, minimalistic and stylish. In other words, all things Audi. One thing it’s not, however, is utilitarian. I mean, what could you possibly fit inside other than a stack of papers? Well, I guess you could carry a pancake… a book… polaroid photography… cash money… tortillas. Wait, those are all my favorite things! Maybe it’s more useful than it looks!
Designers: Seungbin Kim, MJ Kim, Yeon Kim & Yunjung Kim