Knock out the knock-offs!

Did you know, 90% of the Louis Vuitton bags available on Ebay are counterfeits? The luxury brand is by far the most counterfeited brand of all time with the iconic LV symbol and flower pattern (developed in the 1870s to tackle counterfeits!) is arguably the most copied pattern in the world!

To detect certain details that the human eye cannot, the Entrupy camera was developed. Registered with 16 super-brands from Louis Vuitton to Chanel, Dior Gucci, Prada, and Burberry (to name a few), the Entrupy camera is a portable camera that can, in a non-invasive manner, detect whether a product is an original or a fake in near 15 seconds, with a stunning 98.5% accuracy. For products that can cost north of $2000, that’s quite an achievement. After all, you don’t want to fork out that kind of money for a fake, do you?

The Entrupy camera works on a microscopic level, detecting materials like leather, metal, wood, canvas. It uses a complex set of algorithms and a vast database of brands and their products to determine whether the materials and prints match a certain standard quality. Pairing along with a smartphone, it interacts with the tester using the Entrupy app, finally telling the tester if the product is genuine or fake.

Entrupy can be used by businesses who deal in luxury fashion clothing and accessories. Made for the retailer rather than an individual consumer, the Entrupy can even generate certificates of authenticity that customers can get along with their purchases. Until then, maybe stay away from Ebay…

Designer: Entrupy