This Is So Easy

It’s not rocket science but the clever addition of a simple niche to the cable tie design! The Easy_to_Cut cable tie makes snipping off a tie easier and safer. Been there; done that – the pain of snipping of cable ties can lead to a whole lot things going wrong. For example, I have once managed to snip off the external cable that covers and protected my extension cord wire. Easy_to_Cut resolves these issues by providing a built-in niche into which the tip of a cutting implement’s blade can be inserted. Superb!

Easy_to_Cut is a 2012 red dot award: design concept winner.

Designers: Kim Seokhui, Kim Seongjin & Lee Jongsung

Radhika Seth

Radhika Seth is a design and technology writer with over 18 years of experience covering products, innovation, and the ideas shaping design. She serves on the jury of international design competitions, including the iF Design Award, and hosts Yanko Design’s Design Mindset podcast. A former Ogilvy advertising professional, she has also taught Communication and Design Journalism, bringing together her experience across design, storytelling, brands, and media.

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