Electrolux Design Lab 2012 – Design Experience

You can call it the Scandinavian influence or sheer creative genius, but you have to hand to the Electrolux team to come up with such a catchy video that communicates this year’s Design Lab brief with such finesse! The theme for 2012 is to Design Experience! Inspired by the Electrolux Cube experience, Design Lab wants designers to conceptualize appliances that provide a “fuller sensory experience.” Watch this exclusive video that Premiers here on Yanko Design, be inspired and submit your entries latest by June 1st.

Please Note: Deadline for entries is 23:59 CET June 1, 2012 | For details and rules head here!

[youtube:http://www.youtube.com/watch?v=dkR94bOFbdM 600 451]

Radhika Seth

Radhika Seth is a design and technology writer with over 18 years of experience covering products, innovation, and the ideas shaping design. She serves on the jury of international design competitions, including the iF Design Award, and hosts Yanko Design’s Design Mindset podcast. A former Ogilvy advertising professional, she has also taught Communication and Design Journalism, bringing together her experience across design, storytelling, brands, and media.

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