Analog + Digital = Fusion Phone

Radhika Seth

14 years ago

Thus far the analog and digital combo has looked super slick in timepieces, and iida intends to notch it up to the super-sexy category with this Fusion Concept. Playfully coined as “Fusion of elegance and technology. Fusion of analog and digital.” The phone is designed by Jaime Hayon and focuses on bringing an emotional connect to the myriad features of current smartphones. I totally dig the colorful rubber trimmings, which offer an anti-slip grip.

Designer: Jaime Hayon & iida

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Radhika Seth

Radhika Seth is a design and technology writer with over 18 years of experience covering products, innovation, and the ideas shaping design. She serves on the jury of international design competitions, including the iF Design Award, and hosts Yanko Design’s Design Mindset podcast. A former Ogilvy advertising professional, she has also taught Communication and Design Journalism, bringing together her experience across design, storytelling, brands, and media.

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