Guessing Game Returns!

This switch has a lot more to trigger than just its contents; lets just say your entire day depends on it…any guess at to what this is?

C’mon don’t cheat….

It’s a coffee set for people who just can’t live without their cuppa!

Lucid is a coffee set that carries the brew, sugar and cup, all in one slim casing. Java on the go is any day better than java-no-more!

Designer: Willie Tay

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Radhika Seth
Radhika Seth is a design and technology writer with over 18 years of experience covering products, innovation, and the ideas shaping design. She serves on the jury of international design competitions, including the iF Design Award, and hosts Yanko Design’s Design Mindset podcast. A former Ogilvy advertising professional, she has also taught Communication and Design Journalism, bringing together her experience across design, storytelling, brands, and media.