Yanko Design

Measuring Silk Straight!

The SILK is an electronic measuring tape that is not a “tape” per se; it’s a steel wire that winds out to do the deed. An electronic feedback on the screen gives you the measure, plus it does stuff like recording multi-time measurements. Since it’s a steel wire, it can be used as a plumb as well thus making it a very handy tool.

SILK is a Red Dot Concept Design Award winning project.

Designers: Liao Yuelong, Li Hongbing & Guo Yang

Radhika Seth
Radhika Seth is a design and technology writer with over 18 years of experience covering products, innovation, and the ideas shaping design. She serves on the jury of international design competitions, including the iF Design Award, and hosts Yanko Design’s Design Mindset podcast. A former Ogilvy advertising professional, she has also taught Communication and Design Journalism, bringing together her experience across design, storytelling, brands, and media.
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