That’s Not Jack In The Box

Radhika Seth

18 years ago

I have some water and I have some bulbs, hmm…what can I make from this?
Oh I know, but then I’ll need some spring and a box too. Done…my craft teacher will be so proud of me!!
Wicked as this sounds, “Don’t” by designer Djordje Cukanovic is just this, but a hell lot more creative.
It’s (NOT) a Jack-in-the-box that uses light and mesmerizing reflective properties of water along with fake snowflakes and aluminum pieces. Snow globe of the future perhaps?

Designer: Djordje Cukanovic

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Radhika Seth

Radhika Seth is a design and technology writer with over 18 years of experience covering products, innovation, and the ideas shaping design. She serves on the jury of international design competitions, including the iF Design Award, and hosts Yanko Design’s Design Mindset podcast. A former Ogilvy advertising professional, she has also taught Communication and Design Journalism, bringing together her experience across design, storytelling, brands, and media.

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