A Blooming Cuppa Tea

Cuptea is a delightful integration of a disposable cup and teabag packaging. Basically the cover of the teabag blooms into a beautiful disposable cup for tea. No doubt the packaging is a bit elaborate for a simple cup of chai, but I see this more from the ‘love of design’ point of view. I recently witnessed a marketing strategy for an eminent coffee brand, where they went door to door with a hot cuppa brew for select few winners. Place that kind of strategy versus this teacup kind of thoughtful brand integration. Hands down the latter makes a lasting impression.

Designer: Lee Seo-jin


    Leave a Reply

    Your email address will not be published. Required fields are marked *

    You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>