Inside the Cheetos Cheesyverse: How PepsiCo Turned a Snack Brand into an Immersive Theme Park
In July 2024, an event in Mexico City called the Cheetos Cheesy Verse invited people to experience the Cheetos brand in person. The large installation,…
Cheetos
Wipe your messy Cheetos-dusted fingers on these orange pants without any guilt
Do you leave a trail of orange fingerprints on your phone screen when scrolling mid-snack, or have to deliberately turn book pages with the Pinky,…