Because store-bought coffee is so middle-class

Ever since I’ve shifted to Seattle, I’ve begun warming up to coffee. Not that instant coffee crap, the real deal… freshly ground filter coffee. Nothing your nearest Starbucks provides can match the first sip you have of coffee that’s been ground and brewed in front of your eyes, am I right? They say the best way to grind coffee beans is using a Burr Grinder. Sadly, their efficiency comes with a massive price tag and in a large monstrous avatar. The Vivi struts into the Burr Coffee Grinder market with swag. Even at half the size, Vivi promises superior quality. The circular UI (available in analog and digital variants…very accommodating!) adds to its unique appeal, making it the game-changer the caffeine market deserves!

Designer: Scott Pancioli

Sarang Sheth

Sarang is the co-editor in chief of Yanko Design. He is a former industrial designer at a Bangalore-based multidisciplinary design studio, working in areas including appliances, FMCG, packaging, technology, luxury, etc. Sarang has written about design and technology for over a decade and has been a jury member on international design awards. He occasionally works on tech concepts featured on Forbes, The Verge, Hypebeast, Digital Trends, SlashGear, Tom's Guide, LetsGoDigital, and Unbox Therapy. Sarang graduated from MIT Institute of Design, Pune.

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