Saving The Sinking

The Safe Guard is a life buoy to be used by people who don’t know how to swim, but need to help rescue a drowning person. Ok, so the scene may sound complicated in your mind’s eye when you read this, but the truth is that it is a plausible scenario. The main body of the buoy is anchored to the shore and the lifesaver inflates as soon as it touches water. It’s kind of a first reaction to an emergency situation kinda thing.

The Safe Guard is a 2012 Liteon Award winner.

Designers: LiuYi, Xu Wei, Meng Luhua & Li Ke

Radhika Seth

Radhika Seth is a design and technology writer with over 18 years of experience covering products, innovation, and the ideas shaping design. She serves on the jury of international design competitions, including the iF Design Award, and hosts Yanko Design’s Design Mindset podcast. A former Ogilvy advertising professional, she has also taught Communication and Design Journalism, bringing together her experience across design, storytelling, brands, and media.

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