Yanko Design

Wrap-around BB

Very rarely do designers venture into the BlackBerry turf. I think the perception of it being a serious business phone deters concept enthusiasts. For the moment we have this refreshing concept, which capitalizes on the new screen technology that is flexible, lightweight and transparent. Iterated as candy bar and a slider, the phones feature a “smart” wrap around screen and knows the difference between an intentional command and a hand holding the phone!

John explains, “The front and back cameras are positioned underneath the screens. When needed the area around the camera lens becomes transparent. The wrap around screen can allow for separate workspaces and/or a more three-dimensional interaction with the device. Obvious benefits apply to business, entertainment and navigation applications.”

Designer: John Anastasiadis

Radhika Seth
Radhika Seth is a design and technology writer with over 18 years of experience covering products, innovation, and the ideas shaping design. She serves on the jury of international design competitions, including the iF Design Award, and hosts Yanko Design’s Design Mindset podcast. A former Ogilvy advertising professional, she has also taught Communication and Design Journalism, bringing together her experience across design, storytelling, brands, and media.
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