There are a few driver’s watches as acceptable and undeniably luring as the Amida Digitrend, first launched way back in 1976 (the same year when Apple was born). The fanfare had Amida and watch designer Matthieu Allègre revisit the timepiece in 2024, and now, to commemorate its 50th year since launch, the Digitrend is revived in a NASA Tribute mechanical watch.
The watch lands with a NASA logo slapped right on the doomed top, where you would otherwise find a dial on the other watches. The Digitrend, being a driver’s watch, features the dial placed perpendicular to the wrist for better visibility while driving. “Our inspiration comes from the iconic ceramic tiles covering the space shuttle’s exterior, to protect it against the brutal heat of atmospheric reentry,” the company notes.
Designer: Amida
The new, special edition timepiece is called the Amida Digitrend NASA Tribute and is designed to capture the spirit of the era of the Space Shuttle, “when humanity dared to reach for the stars.” Of course, the watch carries the same spirit and approach of the original Amida Digitrend of 1976, but the new one is now a direct tribute to space travel, which reflects first up on the white retro-futuristic watch face featuring the vibrant red NASA logotype, a nod to an era for the agency from 1975 to 1992.
Ready for takeoff, the Digitrend NASA Tribute features the same jumping hour and trailing minutes aperture on the perpendicular dial, which remains as it has always been on the watch series. The watch features a 40mm black DLC-faceted metallic monobloc case featuring a ceramic top shell. This atypical display and the case shape are both inspired by classic sports cars and modern architecture.
Made to be durable, the watch is powered by a Soprod Newton P092 automatic caliber, which is visible in action through the transparent caseback, and offers a 44-hour power reserve. The movement is connected to Amida’s in-house jumping hour disc comprising nine mechanical components that create a classic digital display. The watch comes paired with a matching strap featuring a black DLC steel buckle and a secure hook-and-loop fastening system. The strap is made of black leather and has quilted white nylon in the center.
The Amida Digitrend NASA Tribute is strictly limited to just 100 examples. A homage to the ingenuity of the space program, it is available at Amida for CHF 3,400 (approximately $4,500). The watch touts 50m water resistance and is actually priced exclusively because it is aimed at collectors and timepiece appreciators.
